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Growth is not about having a big team, office, and showroom.
Being busy in your business is also not the same as growing big. Forward-looking business owners grow big and run with less. They streamline their business. You have the choice to focus only on the value that matters for your company, customers, and the community. The opportunities of the post-pandemic world are here for forward-looking business owners.
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The world is evolving faster than before the pandemic.
The path to recovery in the post-pandemic world is open to better choices. Can you sustain and grow a successful business with the same old approach? The goal for more customers to grow big is becoming more challenging. The rising cost of operating a business to find and serve more customers is the new normal reality. A better way is to remodel your business to focus on fewer customers but with bigger projects. Every business is a marketing company.
Everything a business does is marketing. Forward-looking marketing is no longer about products or services. What does your company market? Customers are looking for value that matters in every area of their lives. Products and services help to deliver the actual value that matters. What specific value does your company offer that matters to your customers? The driver of business value is consistency.
Customers look for companies that are consistent. Consistent businesses grow better over time. Forward-looking businesses are consistent. Maintaining consistency is hard work. Consistency as a strategy is the best way to move your business from now to next. The best time to develop the next-level value for your business is now.
Your business is in demand, and your team is busy serving customers. Invest at least 20% of your focus and resources in proactive value development. To create value that matters next:
The internet, social media, and instant messaging have changed our lives.
We are more impatient and want answers immediately. When we communicate, we expect an instant message back. Customers look to preserve their time in every moment of their days. Businesses that operate at the speed of now, have a forward-looking mindset. Time is a finite value that matters. We choose businesses that understand this. The world will not reset to what it was before the pandemic.
Waiting and wishing for a reset is not practical. Instead, we can move forward towards opportunities. Every business can dig deeper to build on its strengths. Opportunities exist in each industry for forward-looking companies. In a post-pandemic world, there's a need for value that matters, now. Forward-looking businesses have the mindset to develop the next level of value.
Being busy and comfortable with now is no longer the way forward. Value that matters for the company, customers, and the community changes often. Developing the next-level value that matters is challenging but possible. Forward-looking businesses compete and grow better by moving from now to next. Forward-looking businesses have the mindset to consistently develop value that matters.
They create value that matters for their company, their customers, and their community. In the 21st century disrupting world, the only thing that is constant is change. What mattered in the past is not the same value that matters now. An example is the status of having a corner office in the pre-pandemic world compared to the safety and convenience of a home office in the post-pandemic world. iArea.org Symposium on the Journey of Afghan Real Estate Developers worldwide. https://www.iarea.org/symposium.html iArea Expo 2021 Key takeaways and appreciation message from the iArea co-founders James Hussaini and Rasheed Walizada. https://www.iarea.org/ Rasheed Walizada Live Interview. A conversation on business development and AI. Host: Ahmad Shah Khan Duranai Bestselling Author of The Leadership Zone. How to scale your business by scaling human values a presentation for the business community. Rasheed Walizada speaks at the Toronto Startup Panel 2017 on technology, business development and why we exist to simplify life for each other. A look at Digital Business Trends for 2016 and Beyond. A presentation for the business community. In 2006 Rasheed Walizada launched the first multi-lingual Afghan Canadian business and community online publication, Saadat- Prosperity Magazine. Some of the archive issues are available here.  Rasheed Walizada translated abridged version of Napoleon Hill's all time best seller book Think and Grow Rich in Dari as audio book in 2006.  |
Rasheed WalizadaRasheed Walizada believes forward-looking business owners have the mindset to constantly create value that matters for their company, customers, and the community. Rasheed Walizada runs a business development practice in Toronto since 2002. 
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