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Every business is a marketing company.
Everything a business does is marketing. Forward-looking marketing is no longer about products or services. What does your company market? Customers are looking for value that matters in every area of their lives. Products and services help to deliver the actual value that matters. What specific value does your company offer that matters to your customers?
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Rasheed WalizadaRasheed Walizada believes forward-looking business owners have the mindset to constantly create value that matters for their company, customers, and the community. Rasheed Walizada runs a business development practice in Toronto since 2002. 
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